"The advertising thing was really important to me because I love the internet and I like to use sites that aren't cluttered with advertising," Bland said.
"Advertising can get in the way of the user experience." Bland said Twosome members could start one conversation a day with another user free.
Albany-based Mighty Ape has grown to have over 500,000 customers since it was founded five years ago.
Bland said Twosome's main local competition would be Findsomeone, which is run by auction website Trade Me, and NZ Dating.
Twosome will not feature any advertising, instead earning its revenue from customer subscriptions.
Bland said a preview version of Twosome had already attracted close to 1000 users and the goal was to have 200,000 to 300,000 members signed up by the end of this year.
"Once you get people in there it's about techniques to keep them coming back," he said.
Users who want to have more conversations will have to pay a monthly fee of .99.
Buoyed by comments from friends left unsatisfied by their experiences with dating websites, Dylan Bland decided he could create better technology himself.
After 18 months of web development, the 32-year-old internet entrepreneur will launch the country's newest dating website - Twosome - tomorrow, which is, fittingly, Valentine's Day.